AI Insights · Timothy · July 2025
Top 5 Art Games on iOS in Australia: Q2 2025 Performance
Explore the performance of the top 5 art games on iOS in Australia during Q2 2025, highlighting trends in downloads, revenue, and active users.
In the second quarter of 2025, the art games category on iOS in Australia showed varied performance across the top five applications. Here's a closer look at the trends based on Sensor Tower's data.
Color Pop AI - Coloring Book from MWM experienced fluctuations in its weekly revenue, peaking at around $8.3K in late April. Downloads showed a downward trend from early April, starting at 5.7K and dropping to 2.2K mid-quarter before rebounding to 3.2K by the end of June. Meanwhile, active users decreased from 15.8K to 11.7K by the quarter's close.
Color by Number:Coloring Games by Wildlife Studios saw a steady increase in weekly revenue, reaching approximately $5.5K at the end of June. Downloads peaked at 10.4K in late April and settled at 7.1K in the final week. Active users showed growth, starting at 14.4K and rising to 20.9K by the end of the quarter.
Coloring Games for Kids 2-6! from IDZ Digital Private Limited maintained a steady increase in revenue, reaching $5.9K in the last week of June. Downloads remained stable, ranging from 1.6K to 1.9K throughout the quarter. Active users also showed a consistent presence, ending at 16.5K.
Adult Coloring Book - Pigment by Pixite Inc. experienced an increase in revenue towards the end of the quarter, closing at $2.6K. Downloads fluctuated slightly, starting at 1.5K and ending at 1.6K. Active users showed a modest increase, closing the quarter at 1.6K.
Finally, Disney Coloring World from StoryToys Limited demonstrated steady revenue, peaking at $2.8K in late April. Downloads showed an upward trend, starting at 607 and reaching 1K by the end of June. Active users increased from 1K to 1.4K over the quarter.
For more detailed insights into these trends, visit Sensor Tower's platform.